There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
Good design is all about making other designers feel like idiots because that idea wasn’t theirs.
I’ve never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
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